The Drum Awards for Marketing - Extended Deadline

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Agency: POSSIBLE
Client: Cailler
Date: Feb 2017
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Switzerland’s oldest chocolate brand, Cailler, has decided to eschew the commoditisation of St Valentine’s Day by partnering with digital creative agency, POSSIBLE, and revered Columbian illustrator, Alejandro Giraldo, to celebrate moments that really matter to couples.

Using Twitter and Instagram, couples are encourage to upload photographs of themselves and tag these special moments with #LoveCailler. The brand’s favorites will then be recreated in a series of specially commissioned artworks by Giraldo, which will be celebrated on 14 February through Cailler’s social channels.

The illustrations will also be printed in large format and coupled with a personal message and selection box of Cailler chocolates. This unique gift will then be sent to the selected couples just in time for Valentine’s Day, creating a new and special memory in their history together.