Glad tapped award-winning agency Portal A to develop and produce a video campaign spotlighting the Press’n Seal food storage product.
The creative strategy was straight-forward: demonstrate the benefits of Press’n Seal in an entertaining way, to the right audiences. To do that, Glad worked with Portal A to create a cooking show with a twist – starring comedian and foodie Hannah Hart, the video challenged Hart to make a burrito in an upside down kitchen. With the help of the Glad Press'n Seal to keep all the ingredients from falling out of the bowls, Hart is able to succeed.
In choosing Hannah, Portal A first pored through content and data from dozens of creators, considering their audiences across social media channels, in search of the right scale, demographic mix and most importantly, ability to create. With a robust following, Hannah is also the force behind her own cooking show 'I Hart Food' on The Food Network, a collaboration which evolved from her successful cooking content on her YouTube channel.
Featured Creator, Hannah Hart
Executive Producers, Zach Blume and Nate Houghteling
Creative Director, Kai Hasson
Head of Creative, Erin Schmalfeld
Creative Lead, Sam Jackson
Director, Aaron Umetani
Project Director, Emma White
Project Manager, Grace Emery
Head of Talent, Brittani Kagan
Talent Lead, Ellie Loarca
Head of Production, Elyse Preiss
Lead Producer, Kady Kamakate
Lead Editor, Arturo Morales
Design Lead, Angela Chang
Director of Strategy, Matthew Ward
Senior Strategist, Chin Lu