Glad (a Clorox brand): Off-Road Kitchen Challenge by Portal A

Glad has enlisted YouTube creator, comedian and TV podcast host Grace Helbig to try and make a poke bowl while being driven down a bumpy country road in a trailer.

The rugged, ‘Off-Road Kitchen Challenge’ challenges Helbig to make an elegant, “Instagram-worthy” poke bowl in a kitchen built on the back of a moving flatbed truck. Using a variety of fresh ingredients, including fish, seaweed and sesame seeds sealed safely in their bowls with Press’n Seal, Helbig peels back the seal one by one to release the ingredients and hilariously assemble the final dish. As the trailer shimmies and bounces, with Helbig strapped semi-safely to the trailer, she loses more than a few ingredients while she tries to hold it together and finish the job, but the bowls that stay covered show that the seal of Press’n Seal won’t budge.

“We so loved last year’s work with Hannah, and it was so impactful for the Press’n Seal brand, that doubling down on our commitment was an easy choice,” said Nick Montgomery, an associate director of marketing at the Clorox Company. “We love being a partner creating content that can break through the noise, and working with creators allows for that in ways traditional advertising doesn’t.”

The video was created and produced by award-winning digital studio, Portal A