BRITA: advert-top-1 by Portal A
- Location:
Following the success of 'Best Roommate Ever' – the Stephen Curry and King Bach collaboration that received 15-plus million views and was nominated for #TheYouTubeAd of the Year – Brita has once again partnered with digital studio Portal A on a new digital campaign for its MVP water filter, the Brita Stream.
The new spot, created and produced by Portal A, pairs NBA superstar Curry with internet sensation Rudy Mancuso for a must-see music video designed to help millennials at a time when they need it most.
The video features Curry coming to the aid of Mancuso, who is already feeling burnt out on his New Year’s resolutions just a few days into 2018. With Stephen’s guidance, Rudy is able to pick himself back up and accomplish his intentions for the new year. First on the list? Getting rid of water bottle waste with the help of the Brita Stream.
Credits
Created and Produced by Portal A
Executive Producers: Nate Houghteling, Zach Blume, Kai Hasson
Head of Creative: Erin Schmalfeld
Head of Talent: Brittani Kagan
Head of Project Development: Emma White
Director: Jackson Adams
Senior Producer: Jeffrey Sabin-Matsumoto
Project Manager: Bita Khaleghi
Associate Talent Producer: Dustin Glass
Associate Producer: Eduardo Castro Fonseca
Strategy: Matthew Ward, Chin Lu
Lead Editor: Arturo Morales
Assistant Editor: Bee Rhodes