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Pornhub: Sexstainability

Client: Pornhub
Date: Jan 2021
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Pornhub, the adult entertainment site has launched a 'Sexstainability' campaign to help save the environment.

Pornhub will feature an entirely new channel of “Sexstainable” jerk off instruction (JOI) videos starring Pornhub models – including Pornhub brand ambassadors Asa Akira and Kira Noir - educating and inspiring users to start acting more ”sexstainably”.

Every view accumulated under the newly formed channel over the course of the next month will donate funds to 2030 or Bust, an environmental initiative dedicated to informing and inspiring people to reduce their carbon footprints through easily accessible everyday actions.