advert-body-1 by Popeyes
- Location:
In 2017, savvy guests discovered Sweet Dixie Kitchen, a trendy brunch spot in Long Beach, California, was serving Popeyes chicken and presenting it as their own. Owner, Kim Sanchez, was spotted walking through the front door with Popeyes bags, and it went viral overnight. People freaked out, and the backlash on social media sparked what was aptly named #Popeyesgate.
So, Popeyes has invited Sweet Dixie Kitchen to launch their newest product. Fans can try the new Popeyes Chicken Sandwich at Sweet Dixie Kitchen from 8-9 August before it is rolled out nationally in Popeyes restaurants from 12 August.
Credits
Agency: Gut Miami
Spot: Popeyesgate
Client: Popeyes
Founder, CCO: Anselmo Ramos
ACD, Writer: Jeff Hodgson
ACD, Art Director: Eliana Ferrer
Sr. Copywriter: Frank Garcia
Sr. Art Director: Giulia Magaldi
Managing Director: Ricardo Honegger
Management Supervisor: Monique Beauchamp
Producer: Cecilia Salguero
Jr. Strategist: Wonsik Cho
Business Affairs Manager: Karen Murillo
CLIENT: Popeyes Louisiana Kitchen
PRODUCTION
Production Company: [REDACTED] Content
Director: Alex Grossman
Executive Producer: Dave Bernstein
Production Supervisor: Aaron Bradley
Director of Photography: Eric Talesnick
EDITORIAL AND ONLINE
Editorial: Cosmo Street
Editor: Lorenzo Bombicci
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
EP: Yvette Cobarrubias
Online: Cosmo Street
Finishing/VFX Producer: Chelsea Spensley
Flame/VFX Artist: Shinya Sato
3D Designer/Animator: John Erdman
Sound Design: Beacon Street Studio
Mixers: Amber Tisue
Producer: Kate Vadnais
EP: Leslie DiLullo
Color Correction - Apache
Senior Colorist: Steve Rodriguez
Senior Producer: Caitlin Forrest
Executive Producer: LaRue Anderson
