Poly: The Power of Many
Plantronics announced that the company will transform into Poly, a technology company focused on the human experience of communications and collaboration, aiming to make communication as rich and natural as in-person.
Poly, which means “many,” leverages the legendary audio and video expertise of Plantronics and Polycom and its breadth of smart endpoints that connect across and between unified communications platforms to reduce the distractions, complexity, and distance in the modern workspace. Poly aims to be the solution of choice whenever and wherever collaboration clouds reach people.
Its new branding is expressed in a multi-platform campaign, including mobile, digital billboards, online and social.
The Poly logo honors the company’s new path forward as well as its legacy: its lava red color and angle of letters form a propeller to reflect Plantronics 60-year aviation lineage while its three legs are inspired by the design of Polycom’s iconic conference phone.