Agency: POL
Client: Posten
Date: Nov 2021
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Posten (the Norwegian postal service) is sending a message of inclusivity this holiday season with a bold new Christmas campaign showcasing Santa as you’ve never seen him before.

Shattering established tropes, the campaign marks the 50th anniversary of the decriminalization of homosexuality in Norway, as well as Posten’s commitment to a diverse workplace.

‘When Harry Met Santa’ brings the joy of love to viewers by way of a chance fireplace encounter that sparks an enduring relationship between Harry and Father Christmas, who are doomed to meet just once a year.

The tale has a happy ending, with Posten stepping into Santa’s shoes to pick up present delivery duties, freeing both men to finally share a kiss.