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Plan International: Put Girls First by POL

Agency: POL
Date: Dec 2019
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The truth of the matter is, we still live in a world designed for men and the consequences of that are shocking and in fact life threatening.

Medications aren’t ever tested on women before they go to market in a lot of cases.

And doctors can’t recognize female heart attack symptoms. Because they’re taught the standard (male) symptoms.

Body armour vests, speech recognition and medications. These are all examples of products that, for the most part, have been designed for the average man. In their new campaign film, Plan International Norway show how gender inequality exists everywhere, and that inequality can take various forms.

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