Audi: advert-body-2 by Pol
- Location:
Audi Norway has released the Audi Quattro Coaster AR app, making it possible for anyone to have an Audi Quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.
On watching the TV commercial, the viewers’ chosen device recognises the film, at which point the car bursts out of the TV and into the user’s environment. Users can then explore the four Audi Quattro models scaled between miniature or actual size, by freely moving their device without having to keep the marker in view. And finally, in life imitating screen, the AR experience allows people to create and test-drive a personalised test-track imitating all four seasons in their own living room or anywhere else they choose.
Audi Quattro Coaster AR was created by the Norwegian Audi importer in partnership with Norwegian creative agency Pol Oslo. DVA Studio provided immersive technology, expertise, app development and film production.
Credits
Brand/Client: Audi
Marketing manager: Tommy Bækkevold Jensen
PR manager: Øyvind Rognlien Skovli
Digital content manager: Dan Ruben Johansen
Advertising agency: POL
Account director: Kjetil Botten Skogly
Account manager: Emma Karlsson
Copywriter: Petter Bryde
Art director: Thorbjørn Ruud
Graphic designer: Ole Jakob Bøe Skattum
Production company: DVA Studio
Production company: DVA Studio
Executive producer: Anna Adamson
Producer: Johan Ansterus
Creative director: Bo Gustafsson
Technical director: Thomas Söderlund