Audi: Quattro Coaster by Pol

Agency: Pol
Client: Audi
Date: Feb 2018
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Audi Norway has released the Audi Quattro Coaster AR app, making it possible for anyone to have an Audi Quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience.

On watching the TV commercial, the viewers’ chosen device recognises the film, at which point the car bursts out of the TV and into the user’s environment. Users can then explore the four Audi Quattro models scaled between miniature or actual size, by freely moving their device without having to keep the marker in view. And finally, in life imitating screen, the AR experience allows people to create and test-drive a personalised test-track imitating all four seasons in their own living room or anywhere else they choose.

Audi Quattro Coaster AR was created by the Norwegian Audi importer in partnership with Norwegian creative agency Pol Oslo. DVA Studio provided immersive technology, expertise, app development and film production.

Credits

Brand/Client: Audi

Marketing manager: Tommy Bækkevold Jensen

PR manager: Øyvind Rognlien Skovli

Digital content manager: Dan Ruben Johansen

Advertising agency: POL

Account director: Kjetil Botten Skogly

Account manager: Emma Karlsson

Copywriter: Petter Bryde

Art director: Thorbjørn Ruud

Graphic designer: Ole Jakob Bøe Skattum

Production company: DVA Studio

Production company: DVA Studio

Executive producer: Anna Adamson

Producer: Johan Ansterus

Creative director: Bo Gustafsson

Technical director: Thomas Söderlund

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