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Audi Norway: Don't Hate. Imitate. by POL

Agency: POL
Date: Feb 2021
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Hitting back at General Motors (and Will Ferrell) Audi Norway has enlisted the help of Kristofer Hivju (who plays the wildling leader Tormund Giantsbane in Game of Thrones).

In GM's Super Bowl spot, Ferrell is seen making a voyage to Norway to give it a piece of his mind, spurred on by GM's desire to crush its reign as EV-sales leader. In the spot, Ferrell even punched a globe where Norway lies.

And in response, Audi Norway has devised a series of ads to highlight its hurt at the threatening ads (in a jokey way). The Audi e-Tron is the best-selling EV in Norway.