Paint brand Behr has debuted a new TV advertising campaign to coincide with the unofficial start of the 2019 painting season: spring weather.
Each of the three 30-second TV and online video spots position Behr as the paint for all that life throws at people by showcasing real-life moments and everyday messes the brand’s Xennial target audience will relate to — unlike competitors featuring paint in pristine, unachievable homes. This is the first time Behr is emphasizing “real-life moments” in one of its campaigns and these celebratory spots will leave you with the feeling of satisfaction everyone looks forward to when they get their project done.
This new work was done by Minneapolis-based agency PMH. 2019 marks PMH’s fifth year of partnership and producing creative for the Behr brand.
'Tough as Walls' showcases Behr Ultra and takes durability to comical extremes showing all the moments this great paint can stand up to. 'Out Done Yourself' shows how Behr Premium Woodcare stain can get a project done fast and stay done through every season with UV protection, rain protection and winter protection. 'A Job Well Done' shows how Behr Premium Plus Interior paint has excellent hide, stain- and scrub-resistance and can help a DIY painting project get done fast and stay done for years to come.