The Drum Awards for Marketing - Extended Deadline

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Client: IRN-BRU
Date: Jul 2018
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This work by CG artist Wilson Hynd, of Plastic Pixzels, explores what a bottle of Scotland's 'other' national drink, Irn-Bru, would look like in premium bottle form.

Hynd said that the piece was "an exploration and a wee bit of fun imagining what a 'premium' bottle of ginger might be like".

The piece uses the conventions of malt whisky packaging and applies them to the popular soft drink brand.