Pizza Hut: P'Zone returns for March Madness

Client: Pizza Hut
Date: Mar 2019
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Pizza Hut is returning as the official pizza of NCAA March Madness - a tournament filled with happiness and heartbreak, nail-biters and epic comebacks. This year, Pizza Hut is feeding into fans’ excitement by launching the ultimate comeback: 17 years after its debut, the cult-favorite P’Zone is back, returning to Pizza Hut menus nationwide.

In addition to the P’Zone’s much-anticipated return, Pizza Hut will be fueling fans’ passion at home with new TV commercials that feature the rollercoaster of emotions synonymous with fans’ experiences throughout the tournament. The ads include some of the most famous March Madness reaction memes from recent years like the 'What Just Happened Wail' featuring John Phillips, a die-hard Northwestern fan and viral sensation from the 2017 NCAA Tournament.

In addition to new creative, Pizza Hut is leveraging its ongoing partnership with the NCAA to further support its commitment to literacy through its iconic Book It! Program and Pizza Hut: The Literacy Project, which is the brand’s global commitment to impacting 100 million lives by enabling access to books and educational resources, empowering teachers and inspiring readers. Phillips – who hails from a family of Book It! alums, shares a commitment with Pizza Hut to education and literacy. To acknowledge Phillips’ participation in the campaign and provide equal access to books and educational resources, Pizza Hut will donate an additional $20,000 to First Book, a nonprofit organization Pizza Hut raises funds for annually that provides equal access to quality education for kids.

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