The Bar Method continues to lean into “real” – highlighting real students and their health and fitness journeys in a new series of testimonial videos, the latest extension of its ‘A New Strength’ campaign created in partnership by LA-based ad agency, Pitch. With Breast Cancer Awareness Month kicking off this week, the first testimonial film – out today – highlights the journey of a woman who dealt with breast cancer and how The Bar Method helped her through the process of healing.
Through year’s end, the brand will roll out several new testimonial films featuring real clients sharing their unique journeys, such as overcoming illness, postnatal recovery and achieving weight-loss goals with The Bar Method technique. The videos will live organically on the brand’s owned social media channels including Instagram, Facebook and YouTube.
The ‘A New Strength’ campaign continues to show that results can’t always be measured in numbers and scales, but real results include a rise in confidence and long-lasting health, in addition to those perfectly toned muscles – it puts The Bar Method’s new standard of building strength at the forefront.
This campaign has been the first project that Pitch and The Bar Method have worked on together since partnering up at the start of the year.
Client: The Bar Method
Chief Executive Officer: Jay DeCoons
Chief Operations Officer: Frannie Wong
VP of Marketing: Jill Pauley
Marketing Manager: Marta Johnson
Social Media Manager: Brittany Keife
Agency: Pitch Agency
Chief Executive Officer: Marisstella Marinkovic
Chief Executive Officer: Sara Bamossy
VP Managing Director: Evelyn Borgatta
Creative Director: Carissa Levine
Creative Director: Jose Eslinger
Copywriter: Sean Tidwell
Art Director: Ren Rudner
Strategist: Anya Shakhmeyster
Senior Producer: Brooke Horne
Brand Manager: Claire Sommer
Director of Business Affairs: Maggie Pijanowski
Production Company: Huff Films
Director: Alex Frankel
DP: Chad Huff
1st AC: Kevin Lachman
Post Production: Sound and Story Studios
Editor: Addison Goss
Director of Studio Operations: Linda Erhke