The Bar Method: A New Strength by Pitch

Agency: Pitch
Date: Oct 2019
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The Bar Method continues to lean into “real” – highlighting real students and their health and fitness journeys in a new series of testimonial videos, the latest extension of its ‘A New Strength’ campaign created in partnership by LA-based ad agency, Pitch. With Breast Cancer Awareness Month kicking off this week, the first testimonial film – out today – highlights the journey of a woman who dealt with breast cancer and how The Bar Method helped her through the process of healing.

Through year’s end, the brand will roll out several new testimonial films featuring real clients sharing their unique journeys, such as overcoming illness, postnatal recovery and achieving weight-loss goals with The Bar Method technique. The videos will live organically on the brand’s owned social media channels including Instagram, Facebook and YouTube.

The ‘A New Strength’ campaign continues to show that results can’t always be measured in numbers and scales, but real results include a rise in confidence and long-lasting health, in addition to those perfectly toned muscles – it puts The Bar Method’s new standard of building strength at the forefront.

This campaign has been the first project that Pitch and The Bar Method have worked on together since partnering up at the start of the year.

Credits

Client: The Bar Method

Chief Executive Officer: Jay DeCoons

Chief Operations Officer: Frannie Wong

VP of Marketing: Jill Pauley

Marketing Manager: Marta Johnson

Social Media Manager: Brittany Keife

Agency: Pitch Agency

Chief Executive Officer: Marisstella Marinkovic

Chief Executive Officer: Sara Bamossy

VP Managing Director: Evelyn Borgatta

Creative Director: Carissa Levine

Creative Director: Jose Eslinger

Copywriter: Sean Tidwell

Art Director: Ren Rudner

Strategist: Anya Shakhmeyster

Senior Producer: Brooke Horne

Brand Manager: Claire Sommer

Director of Business Affairs: Maggie Pijanowski

Production Company: Huff Films

Director: Alex Frankel

DP: Chad Huff

1st AC: Kevin Lachman

Post Production: Sound and Story Studios

Editor: Addison Goss

Director of Studio Operations: Linda Erhke

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