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Better Never Stops by Pitch

Agency: Pitch
Date: Feb 2021
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Castore has unveiled a new-look marketing campaign championing its 'Better Never Stops' mentality. The premium, sportswear challenger brand has released its first athlete film starring England Rugby captain Owen Farrell, with further films to be released throughout the course of the campaign.

Released ahead of England’s Six Nations clash with Wales this weekend, the Farrell content details a typical training day in the life of the England Skipper. Opening with a shot of him casting aside a newspaper article, the film brings to life the relentlessness passion that Farrell has become known for. From early morning wakeups to rigorous strength training, and innovative fitness regimes, Farrell is shown to truly live the 'Better Never Stops' philosophy.

The Owen Farrell film marks the first in a content series that will feature all Castore athletes including Andy Murray, a shareholder in the business, Adam Peaty and Jos Buttler, as well as Castore sponsored teams such as Rangers FC. The campaign targets and inspires the modern athlete, from those training competitively, through to those who have only just taken up fitness, reinforcing that everyone’s best can be bettered.