The Drum Awards Festival - Extended Deadline

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Date: Jan 2020
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WeatherTech, the leading manufacturer of automotive accessories, home and pet care products, today announced it will air a new 30-second commercial during the second quarter of Super Bowl LIV.

The spot, 'Lucky Dog,' features WeatherTech’s beloved and unofficial mascot, Scout, telling the story of his journey from a devastating cancer diagnosis, to going through aggressive treatments that have helped get him back on his paws. It celebrates the work and research being done at the University of Wisconsin School of Veterinary Medicine. The ad also hopes to inspire millions of animal lovers to support the school’s research efforts that will ultimately save not only dogs, but pets and even humans, from life-threatening diseases.

Last summer, a tumor was discovered on Scout’s heart. Dogs diagnosed with Scout’s specific kind of cancer have a grave prognosis; survival with no treatment is less than one week. Even with aggressive treatments, such as surgery and chemotherapy, predicted survival times are six months or less. Like families around the country dealing with similar diagnoses, Scout’s family was prepared to do whatever they could to support their pet. Working with the brilliant team of veterinarians at UW School of Veterinary Medicine and the innovative cancer treatments and advanced technology available there, Scout received support, care and treatments that have helped him maintain a wonderful quality of life. He is still thriving today.

The spot was created by Chicago-based agency Pinnacle Advertising and will be WeatherTech’s seventh consecutive Super Bowl effort.


Pinnacle Advertising