Philadelphia Eagles: Let's Fly
The latest from 160over90 (an Endeavor company), created in partnership with Eagles Entertainment (Philadelphia Eagles content division) is 'Let’s Fly'. The campaign debuted just in time for the NFL season kickoff and launched with a brand spot running across online, social and regional Philly broadcast.
The Eagles organization wanted to showcase and celebrate Eagles fans everywhere, in Philadelphia and across the globe. There was also a shared creative goal to move beyond traditional “hype” video formats and instead use this moment as an opportunity to authentically portray the cool confidence of this elite team as they move into the 2019 season.
The agency took Nina Simone’s iconic song Feelin’ Good and reinvented it as the narrative backbone for the story, with fans and players uniting as one to 'Let it Fly' in their own individual ways.