The Drum Awards for Marketing - Entry Deadline

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Client: Intuit
Date: Feb 2019
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Most people know of QuickBooks and TurboTax, but until last year, many may not have known the name of the company behind those popular financial help products.

With the release of its latest brand campaign, Intuit puts a stake in the ground as the go-to ecosystem of financial products – QuickBooks, TurboTax and Mint – with an animated tale of an entrepreneur who uses those products to get her business and her financial life in order.

The 60-second spot, ‘A Prosperity Story,’ a girl named Luisa sits in her father’s coffee shop, designing a hat and coffee cups. When a customer gives her a tip, a new entrepreneur is made. She is seen selling the design on clothes at a street stand, where she loses receipts to the wind. Knowing she needs a better way, she is visited by the Intuit giant – a character introduced in last year’s campaign during a four minute film. The giant shows her positive cash flow through QuickBooks, financial health and tax cuts with TurboTax and financial management with Mint. She finds a storefront and is on her way to her version of prosperity.

A 30-second spot, 'Power of Giants', was released previously.


Agency: Phenomenon

Director: Against All Odds

Production Studio: Passion Animation Studios