Intuit: advert-body-2 by Phenomenon
- Location:
Intuit, the maker of financial products TurboTax, QuickBooks, Mint, and Turbo, has debuted its first-ever corporate brand campaign in the company’s 35-year history. At the center of the campaign is a four-minute animated short film that features a mechanized giant helping bring two people together.
The film is meant to showcase how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves.
The film introduces Pari, an engineer and entrepreneur who sees her friend and potential date Pete struggle as the owner of a small flower shop. While he wants to ask her out, he must instead do his huge pile of taxes. To assist him, Pari becomes inspired to create an Intuit Giant for Pete, which helps him manage the financial elements of running his shop so he can focus on growing his business and pleasing his customers.
The campaign is running across multiple platforms including YouTube, Facebook and Snapchat. On Super Bowl Sunday Intuit will also air a 15-second spot during the game, featuring the Intuit Giant and Pete, and a playful nod to saving time.
Credits
CLIENT: INTUIT
CAMPAIGN TITLE: Intuit's Giant Campaign
CMO: Lucas Watson
GLOBAL INTUIT MARKETING DIRECTOR: Lauren Staford-Webb
GROUP MARKETING MANAGER: Ed Brinkman
GROUP MARKETING MANAGER: Jake Witman
SR. MARKETING MANAGER Lina Reeth
SR. MARKETING MANAGER David Jacobs
AGENCY: Phenomenon
FOUNDER & CEO Krishnan Menon
PRESIDENT: Erica Hoholick
CHIEF CREATIVE OFFICER Chris Adams
CREATIVE DIRECTORS: Brandon Sides, Ted Kapusta
ACD WRITER: Spencer Cook
ACD WRITER: Scott Hanson
SENIOR ART DIRECTOR: Shawn Coogan
SENIOR ART DIRECTOR: Zachary Smith
DIRECTOR OF INTEGRATED PRODUCTION: Chris Kyriakos
SENIOR INTEGRATED PRODUCER: Julie Rousseau
INTEGRATED PRODUCER: Karin Ostrander
SENIOR INTEGRATED PRODUCER, DIGITAL: Jenny Court
JR. INTEGRATED PRODUCER, DIGITAL: Anoosh Voltaire-Behi
SENIOR DESIGNER: Nic Brenden
DESIGNER: Seth Stephan
SENIOR POST PRODUCER: Josh Abbott
ASSISTANT EDITOR: Evan Sartory
PRINT PRODUCER: Laurie Bloom
STUDIO MANAGER: Celine Nahas
SENIOR BUSINESS AFFAIRS MANAGER: Nancy Espinal
CHIEF STRATEGY OFFICER: Jason De Turris
GROUP PLANNING DIRECTOR: Michael Allen
GROUP BRAND DIRECTOR: Jenn Cook
BRAND DIRECTOR: Jamie Friedman
BRAND SUPERVISOR: Amanda Tutora
ASSISTANT BRAND MANAGER: Amber Style
PRODUCTION COMPANY: Passion Animation Studios
DIRECTOR: AAO
EXECUTIVE PRODUCER: Debbie Crosscup
HEAD OF PRODUCTION: Mike Turoff
PRODUCER: Adriana Piasek-Wanski
PRODUCTION MANAGER: Steve Riley
PRODUCTION ASSISTANT: Paige Sullivan
CG COORDINATORS: Joost Zoetebier/ Suzanne Forward / Sade Tah
HEAD OF CG: Jason Nicholas
VFX SUPERVISOR: Dave Walker
CG SUPERVISORS: Chritian Mills / David Roman
CREATIVE DIRECTOR: Christian Mills
ANIMATION SUPERVSORS: Catherine Elvidge/ Aldo Gagliardi
COMPOSITING LEAD: Andre Bittencourt
EDITING: Daniel Budin
MUSIC COMPANY: Good Ear Music Supervision
ARTIST: Freedom Fry
SONG: "Girl On Fire" (Edward Sharpe and the Magnetic Zeros cover)
SOUND DESIGN COMPANY: Therapy Studios
SOUND DESIGN: Eddie Kim
PICTURE FINISH: The Mission Studios
AUDIO FINISH: Lime Studios
AUDIO ENGINEER: Rohan Young
