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Intuit: A Giant Story by Phenomenon

Agency: Phenomenon
Client: Intuit
Date: Feb 2018
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Intuit, the maker of financial products TurboTax, QuickBooks, Mint, and Turbo, has debuted its first-ever corporate brand campaign in the company’s 35-year history. At the center of the campaign is a four-minute animated short film that features a mechanized giant helping bring two people together.

The film is meant to showcase how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves.

The film introduces Pari, an engineer and entrepreneur who sees her friend and potential date Pete struggle as the owner of a small flower shop. While he wants to ask her out, he must instead do his huge pile of taxes. To assist him, Pari becomes inspired to create an Intuit Giant for Pete, which helps him manage the financial elements of running his shop so he can focus on growing his business and pleasing his customers.

The campaign is running across multiple platforms including YouTube, Facebook and Snapchat. On Super Bowl Sunday Intuit will also air a 15-second spot during the game, featuring the Intuit Giant and Pete, and a playful nod to saving time.

Credits

CLIENT: INTUIT

CAMPAIGN TITLE: Intuit's Giant Campaign

CMO: Lucas Watson

GLOBAL INTUIT MARKETING DIRECTOR: Lauren Staford-Webb

GROUP MARKETING MANAGER: Ed Brinkman

GROUP MARKETING MANAGER: Jake Witman

SR. MARKETING MANAGER Lina Reeth

SR. MARKETING MANAGER David Jacobs

AGENCY: Phenomenon

FOUNDER & CEO Krishnan Menon

PRESIDENT: Erica Hoholick

CHIEF CREATIVE OFFICER Chris Adams

CREATIVE DIRECTORS: Brandon Sides, Ted Kapusta

ACD WRITER: Spencer Cook

ACD WRITER: Scott Hanson

SENIOR ART DIRECTOR: Shawn Coogan

SENIOR ART DIRECTOR: Zachary Smith

DIRECTOR OF INTEGRATED PRODUCTION: Chris Kyriakos

SENIOR INTEGRATED PRODUCER: Julie Rousseau

INTEGRATED PRODUCER: Karin Ostrander

SENIOR INTEGRATED PRODUCER, DIGITAL: Jenny Court

JR. INTEGRATED PRODUCER, DIGITAL: Anoosh Voltaire-Behi

SENIOR DESIGNER: Nic Brenden

DESIGNER: Seth Stephan

SENIOR POST PRODUCER: Josh Abbott

ASSISTANT EDITOR: Evan Sartory

PRINT PRODUCER: Laurie Bloom

STUDIO MANAGER: Celine Nahas

SENIOR BUSINESS AFFAIRS MANAGER: Nancy Espinal

CHIEF STRATEGY OFFICER: Jason De Turris

GROUP PLANNING DIRECTOR: Michael Allen

GROUP BRAND DIRECTOR: Jenn Cook

BRAND DIRECTOR: Jamie Friedman

BRAND SUPERVISOR: Amanda Tutora

ASSISTANT BRAND MANAGER: Amber Style

PRODUCTION COMPANY: Passion Animation Studios

DIRECTOR: AAO

EXECUTIVE PRODUCER: Debbie Crosscup

HEAD OF PRODUCTION: Mike Turoff

PRODUCER: Adriana Piasek-Wanski

PRODUCTION MANAGER: Steve Riley

PRODUCTION ASSISTANT: Paige Sullivan

CG COORDINATORS: Joost Zoetebier/ Suzanne Forward / Sade Tah

HEAD OF CG: Jason Nicholas

VFX SUPERVISOR: Dave Walker

CG SUPERVISORS: Chritian Mills / David Roman

CREATIVE DIRECTOR: Christian Mills

ANIMATION SUPERVSORS: Catherine Elvidge/ Aldo Gagliardi

COMPOSITING LEAD: Andre Bittencourt

EDITING: Daniel Budin

MUSIC COMPANY: Good Ear Music Supervision

ARTIST: Freedom Fry

SONG: "Girl On Fire" (Edward Sharpe and the Magnetic Zeros cover)

SOUND DESIGN COMPANY: Therapy Studios

SOUND DESIGN: Eddie Kim

PICTURE FINISH: The Mission Studios

AUDIO FINISH: Lime Studios

AUDIO ENGINEER: Rohan Young

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