P&G: They Will See You

To assist its mission to increase LGBT+ inclusion, P&G has today (28 May) released the last film in its series with CNN's Great Big Story - titled 'They Will See You.'

In the film, Glaad, LGBT+ consumers and members of the Trans Chorus of Los Angeles discuss why representation in advertising and media matters, to showcase the impact that inclusion can have on local communities and how global brands can increase the visibility of marginalized people everywhere.

"The films are grounded in human insight. The real-life experiences of individuals is very difficult to tell that in a short format," explains Brent Miller, associate director, global LGBT+ equality, on P&G's decision to create a series of short films. "We've gone for the film format because it helps us bring to life different dynamics to help people better understand the community by dimensionalizing the impact of representation."