The Drum Awards Festival - Extended Deadline

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Agency: Periscope
Date: Aug 2019
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Creative agency Periscope, the Minnesota Lottery and the Minnesota Vikings have come together to bring retired player Jared Allen back just in time for the NFL season kick-off. A new ad campaign — 'This Could Be Your Year' — stars the beloved former Vikings defensive end and fuels excitement for the possibilities that come with football season and playing the lottery.

The campaign, which promotes a new Vikings scratch-off ticket, features a TV commercial set inside the 'Jan Cave' — the Vikings shrine of a fan named Jan — and features historic Vikings memorabilia, triggering nostalgia for fans.

The full campaign, for which Allen brought back his signature mullet, horseshoe mustache and even his actual #69 player jersey straight out of the Vikings museum, includes TV, digital, social media, radio and out-of-home. Also included is an augmented reality lens for Snapchat that turns a billboard into an opportunity to give someone a virtual post-game ice bath so everyone can share in the joy of what winning really feels like.

Football fans can visit Minnesota Lottery’s Twitter, Facebook and Instagram pages to see even more from the campaign and to win Jan-The-Ultimate-Fan Vikings giveaways.


Creative agency: Periscope

Production Company: Chelsea Pictures

Director: Jack Cole

Editorial Company: Whitehouse Post

Editor: Dan Zabinski

Color Correction: Company3

Senior Colorist: Tim Masick

Finishing: DriveThru Productions

Audio Mix: SisterBoss

Audio Engineer: Micah Johnson

Music: Black Label Music & Extreme Music