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Minnesota Lottery: Dwight Elephant by Periscope

Agency: Periscope
Date: Dec 2019
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Periscope are behind the latest video campaign for the Minnesota Lottery featuring the epically-festive Dwight Elephant, the ultimate gift-giving expert.

He may still live with his mom, but that doesn’t stop this presumed holiday influencer from dishing out healthy helpings of holiday cheer and advice. All you have to do is call 1-866-DWIGHTY, and Dwight will help solve all of your holiday gift-giving quandaries. And on top of gift ideas, he offers holiday bedtime stories, merry limericks, a list of words that rhyme with mistletoe which nobody asked for, and more.

The character, inspired by the wackiness of traditional “white elephant” gifts, stars in this new campaign which ultimately promotes lottery scratch tickets, a popular holiday gift. And, as an extra gift for the season, these videos can be seen all over TV, social media, gas station TV and the web.

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