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Agency: Periscope
Client: Hefty
Date: Mar 2020
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Reynolds Consumer Products, a provider of household products and Periscope, a fully integrated marketing agency on a mission to do things people love, announced a new campaign that drives awareness for the brand’s sustainability efforts. The integrated campaign aims to raise awareness around Hefty’s groundbreaking Hefty EnergyBag program, which has diverted more than one million pounds of hard-to-recycle plastic from landfills.

Periscope’s work includes video production, digital and social media, microsite development and public relations. Creative features World’s Strongest Man Martins Licis pulling a passenger plane, five of which are equal to the 300 tons of hard-to-recycle-plastics Hefty has converted into valuable resources to date.

This is the first national campaign that focuses on Hefty®’s sustainability efforts, which gives consumers in participating markets the ability to collect hard-to-recycle items and see them converted into valuable resources rather than getting taken out with the trash. Learn more at