Order Like a Pro by Pereira O'Dell
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Looking to order flowers like a pro this Valentine’s Day? In a new campaign from bicoastal creative agency Pereira O’Dell, legendary pro football player Troy Aikman shows customers why they should head to ProFlowers.com.
Old tropes tend to show guys getting it wrong on Valentine’s Day. With this campaign, ProFlowers.com and Pereira O’Dell sought out to make the holiday a bit easier by highlighting how, with ProFlowers, anyone can become a pro at ordering flowers.
The spot, 'Order Flowers Like A Pro,' showcases ProFlowers’ goal to make sending beautiful, fresh flowers easy and affordable, helping customers celebrate the moments that matter without the fuss. Longer cuts show an array of comical, quirky figures boasting their prowess at all things flowers, ranging from sculpting to wearing them. Troy Aikman, one of the football world’s most beloved top talents, then appears and announces that he’s a pro too – at ordering flowers, that is. Meanwhile, shorter iterations show the pro football player surrounded by dozens of roses. He encourages others to “order like a pro” too, directing viewers to ProFlowers.com.
The campaign includes TV, online video, social, PR and digital.
Credits
Agency: Pereira O’Dell
Creative Chairman: PJ Pereira
Chief Creative Officer: Robert Lambrechts
Executive Creative Director: Jason Apaliski
Copywriter: Ashlee Flores
Art Director: Lily Fu
Senior Social Creative: Oscar Nilsson
Design Director: Moses Kelany
Designer: Hien Le
VP of Production: Jeff Ferro
Senior Integrated Producer: Josh Diaz
Interactive Producer: Jennifer Carrillo
Director of Project Management: Lindsey Anderson
Director of Business Affairs: Camara Price
Chief Executive Officer: Andrew O’Dell
Managing Director: Henry Arlander
Brand Director: Maura Mattoon
Brand Manager: Caitlin Kinney
Group Brand Strategy Director: Lenny Karpel
Associate Director of Communications Strategy: Breanne Brock
TV Production Company: Community Films
Director: Jean
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Josh Rothfeld
Production Supervisor: Jen Shami
Music Composition Company: Yessian
Creative Director: Andy Grush
Executive Producer: David Gold
Senior Producer: Katie Overcash
Business Development: Thera Conrad
Celebrity Talent Contract: Emily Schmitt
Editorial: Barrelhouse Productions
Editor: Joel Hopper
Integrated Producer: Josh Diaz
Photography Production Company: Barrelhouse Productions
Photographer/Director: Oscar Nilsson
Producer: Josh Diaz
Lighting Director: Weber Shih
Lighting Designer: Boris Zharkov
Photo Assist: Tamer Abu-Dayyeh
Production Assistant: Wana Azam
Retoucher: Outpost Images
Motion Graphics & Animation: Natasha Candelaria
Developer: KC Austin
Stage Manager: Flash Studios
