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Order Like a Pro by Pereira O'Dell

Date: Jan 2019
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Looking to order flowers like a pro this Valentine’s Day? In a new campaign from bicoastal creative agency Pereira O’Dell, legendary pro football player Troy Aikman shows customers why they should head to

Old tropes tend to show guys getting it wrong on Valentine’s Day. With this campaign, and Pereira O’Dell sought out to make the holiday a bit easier by highlighting how, with ProFlowers, anyone can become a pro at ordering flowers.

The spot, 'Order Flowers Like A Pro,' showcases ProFlowers’ goal to make sending beautiful, fresh flowers easy and affordable, helping customers celebrate the moments that matter without the fuss. Longer cuts show an array of comical, quirky figures boasting their prowess at all things flowers, ranging from sculpting to wearing them. Troy Aikman, one of the football world’s most beloved top talents, then appears and announces that he’s a pro too – at ordering flowers, that is. Meanwhile, shorter iterations show the pro football player surrounded by dozens of roses. He encourages others to “order like a pro” too, directing viewers to

The campaign includes TV, online video, social, PR and digital.


Agency: Pereira O’Dell

Creative Chairman: PJ Pereira

Chief Creative Officer: Robert Lambrechts

Executive Creative Director: Jason Apaliski

Copywriter: Ashlee Flores

Art Director: Lily Fu

Senior Social Creative: Oscar Nilsson

Design Director: Moses Kelany

Designer: Hien Le

VP of Production: Jeff Ferro

Senior Integrated Producer: Josh Diaz

Interactive Producer: Jennifer Carrillo

Director of Project Management: Lindsey Anderson

Director of Business Affairs: Camara Price

Chief Executive Officer: Andrew O’Dell

Managing Director: Henry Arlander

Brand Director: Maura Mattoon

Brand Manager: Caitlin Kinney

Group Brand Strategy Director: Lenny Karpel

Associate Director of Communications Strategy: Breanne Brock

TV Production Company: Community Films

Director: Jean

Executive Producer: Lizzie Schwartz

Executive Producer: Carl Swan

Producer: Josh Rothfeld

Production Supervisor: Jen Shami

Music Composition Company: Yessian

Creative Director: Andy Grush

Executive Producer: David Gold

Senior Producer: Katie Overcash

Business Development: Thera Conrad

Celebrity Talent Contract: Emily Schmitt

Editorial: Barrelhouse Productions

Editor: Joel Hopper

Integrated Producer: Josh Diaz

Photography Production Company: Barrelhouse Productions

Photographer/Director: Oscar Nilsson

Producer: Josh Diaz

Lighting Director: Weber Shih

Lighting Designer: Boris Zharkov

Photo Assist: Tamer Abu-Dayyeh

Production Assistant: Wana Azam

Retoucher: Outpost Images

Motion Graphics & Animation: Natasha Candelaria

Developer: KC Austin

Stage Manager: Flash Studios