General Mills: Full of Possibilities by Pereira O'Dell
- Location:
Chex has launched a creative campaign from Pereira O’Dell New York designed to reintroduce the iconic cereal and snack brand as a pantry hero to a new generation.
The 'Full of Possibilities' campaign marks the launch of a larger brand platform for Chex, starting with two 15-second commercials. The first spot, 'Holiday Possibilities,' highlights what people value most, Chex’s versatility; it both inspires and enables creativity so that it can be enjoyed by anyone, anytime, anywhere, and the open even appears like a holiday advent calendar. It underscores how Chex Party Mix can spice up any event, especially during the baking, snacking, and celebrating of the holiday season. The second spot, 'Grinch Possibilities' supports Dr. Seuss’ The Grinch. It interweaves the 'Holiday Possibilities' spot full of Grinch-inspired mischief.
Campaign elements include a mix of national TV, online video, and social posts.
Credits
Agency: Pereira O’Dell New York
Executive Creative Director: Dave Arnold
Creative Director: Jake Dubs
Associate Creative Director - Art: Jordan Young
Associate Creative Director - Copywriter: Rachel McElrath
Producers: Gemma Conway, Senior Producer; Tennille Teague, Head of Production NY
Managing Director NY: Cory Berger
Director of Brand Management: Mona Gonzales
Senior Brand Supervisor: Rosie Boskett
Brand Supervisor: Erica Black
Production Company: Psyop
Director: Terry Hall
Director of Photography: Toby Howell
Executive Producers: Andrew Linsk, Michael Garza
Editing House: Outsider Editorial
Editor: Michael Barker
Music House: We Are Father
Composer: Joe Farley/Freddie Webb
Audio Mix: Wave Studios
Brand: General Mills
Business Unit Director: Brian Higgins
Senior Marketing Manager: Roger Galloway
Marketing Communications Manager: Kathy Dixon
Associate Marketing Manager: Kelly Martineau
Marketing Communications Assistant Manager: Jonathan Spear
