Adobe: advert-body-1 by Pereira O'Dell
- Location:
Pereira O’Dell has rolled out a global advertising campaign for Adobe Students for the 2018 Back to School season. The campaign showcases how students can make anything more creative with Creative Cloud.
Five video vignettes highlight Photoshop, Spark and Illustrator software. A friend creates a killer poster for her roommate's campaign for student body president, a spurned lover disposes of her ex's possessions in a creative way, and a career-focused student spruces up his CV.
The videos lead students to Adobe’s Make It center where they can get inspiration, tutorials, and learn stuff they don’t teach you in school.
Credits
Agency: Pereira O’Dell
Chief Creative Officer: Rob Lambrechts
Creative Director: Estefanio Holtz
Rachel Ngun: Art Director:
Copywriter: Tracy Silagi
Copywriter: Ashlee Flores
Brand Director: Jessica Smith
Senior Brand Supervisor: Hillary Ashton
Brand Manager: Chelsea Larson
Brand Strategy Director: Lauren Sooudi
Associate Director of Communications Strategy: Breanne Brock
Senior Communications Strategist: Daniel Hackett
Production Co: Barrelhouse Productions
Integrated Producer: Josh Diaz
Content Producer: Justine Mar
Editor: Joel Hopper