The Drum Awards for Marketing - Extended Deadline

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Client: Adobe
Date: Aug 2018
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Pereira O’Dell has rolled out a global advertising campaign for Adobe Students for the 2018 Back to School season. The campaign showcases how students can make anything more creative with Creative Cloud.

Five video vignettes highlight Photoshop, Spark and Illustrator software. A friend creates a killer poster for her roommate's campaign for student body president, a spurned lover disposes of her ex's possessions in a creative way, and a career-focused student spruces up his CV.

The videos lead students to Adobe’s Make It center where they can get inspiration, tutorials, and learn stuff they don’t teach you in school.

Credits

Agency: Pereira O’Dell

Chief Creative Officer: Rob Lambrechts

Creative Director: Estefanio Holtz

Rachel Ngun: Art Director:

Copywriter: Tracy Silagi

Copywriter: Ashlee Flores

Brand Director: Jessica Smith

Senior Brand Supervisor: Hillary Ashton

Brand Manager: Chelsea Larson

Brand Strategy Director: Lauren Sooudi

Associate Director of Communications Strategy: Breanne Brock

Senior Communications Strategist: Daniel Hackett

Production Co: Barrelhouse Productions

Integrated Producer: Josh Diaz

Content Producer: Justine Mar

Editor: Joel Hopper