PepsiCo: Play Never Stops

Pepsi has premiered its 2020 international football campaign, which includes the debut of a global TVC spot, “Play Never Stops,” featuring Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling, and Pepsi North America’s “Es Lo Que Quiero” (That’s What I Like) campaign.

Pepsi is a proud sponsor of the UEFA Champions League, and this new campaign will continue that work globally, including a POS, retail pack visuals, OOH and the Pepsi Can Balance challenge, a social media CTA brought to life by the aforementioned Messi, Pogba, Salah and Sterling.