Client: PepsiCo
Date: Jan 2019
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PepsiCo China is hoping to inspire Chinese consumers to reach for the stars in a space-themed online film to celebrate Chinese New Year.

The seven-minute film tells the story of three astronauts preparing for their first space mission, while showcasing the stress, challenges and fears for them and their families as they prepare for their uncertain voyage.

The film was timed to coincide with China’s historic landing of a space probe onto the far side of the moon.

Credits

Brand Team: Lilly Yip, Nina Mu, Lynn Lin, Lin Qian, Kiki Yang, Brian Zhang, Yang Chen, Jessica Yang, Evie Lai, Chris Wu, Diana Huang, Lorraine Chen, Irena Zhang, Stella Li

Creative Directors: Elaine Yang, Alex Xie, Andrew Lok

Executive Producer: Xu Jing

Project Management: Amanda Dai, Jes Chen, Hill Xie

Art/Copy: Qian Xiao Shu, Zhang Wei, Zhang Yi Nan, Lin Shuo Shu

Director: Clement Cheng

Executive Producers: JoJo Hui Yuet Chun, Derek Tsang

Scriptwriters: Lam Wing Sum, He Liang Yu