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Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Pepsi: The Mess We Miss

Client: Pepsi
Date: May 2021
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'The Mess We Miss,' the latest creative from Pepsi, shares a hopeful image of our future, inspired by our past.

Set to the tune of the Broadway classic Tomorrow from Annie, the creative portrays an optimistic future where we can return to some of life’s most enjoyable (and often times messy) moments, even the ones we never expected to yearn for again.

Sometimes, it’s the overlooked and carefree moments in life that become unforgettable memories. Celebrating a homerun at the ballpark with so much energy and enthusiasm you accidentally spill your cola all over your jersey. Spending hours on the dance floor at concerts and weddings, only leaving when you need to grab a cold refreshment to keep you going. Connecting with a stranger over the simple things, like a delicious bite of your favorite food or a shared laugh. These moments of sheer joy not only harken back to a pre-pandemic time, but also represent a future that’s hopefully not so far away – if we all do our part in getting there.