Pepsi: #Summergram

Client: Pepsi
Date: May 2019
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Pepsi launched its Pepsi #Summergram campaign, featuring hundreds of Augmented Reality (AR) filters on Instagram. To kick it off, Pepsi deployed six-story inflatable versions of Pepsi #Summergram icons across the country in New York City, Miami, Chicago and Los Angeles, culminating in celebrations, including a party in NYC at Pier 17 hosted by Chrissy Teigen and DJ Khaled.

At the NYC event, party-goers tested out the new Pepsi #Summergram AR filters on Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles and enjoyed an intimate DJ set by DJ Khaled. After Teigen shared a few words with the crowd, DJ Khaled hit the stage, but before going in to hit singles the super producer spoke to Chrissy about how thankful he was for her husband, John Legend’s involvement on the new track Higher, featuring Nipsey Hussle.

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