Leading UK outdoor brand Berghaus has launched its Dean Street collection that pays homage to its original birthplace of Newcastle, celebrating Berghaus’ heritage and exploring its rich archive dating back to the 1980s.
Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture. The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years.
Pentland Brands’ internal creative agency PCA led the creative for activation across retail and online. The campaign photography was shot in Newcastle by famed photographer Rosie Matheson.
Creative Agency Director: Gareth Davies
Associate Creative Director: Stu Ross-Sheeran
Art Director: Dan Roberts
Designer: Barney Ward
Head of Client Services: Fabrice Temmerman
Agency producers: Emma Bett & Laura Sinclair
Account management: Emma Hocking
Copy: Josephine Wall & Ashley Slater
Photographer: Rosie Matheson & Pentland Photographic Studio
PR & Production: Gung Ho
Styling: Holly Macdonald