Berghaus: Dean Street by Pentland

Agency: Pentland
Client: Berghaus
Date: Oct 2019
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Leading UK outdoor brand Berghaus has launched its Dean Street collection that pays homage to its original birthplace of Newcastle, celebrating Berghaus’ heritage and exploring its rich archive dating back to the 1980s.

Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture. The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years.

Pentland Brands’ internal creative agency PCA led the creative for activation across retail and online. The campaign photography was shot in Newcastle by famed photographer Rosie Matheson.


Creative Agency Director: Gareth Davies

Associate Creative Director: Stu Ross-Sheeran

Art Director: Dan Roberts

Designer: Barney Ward

Head of Client Services: Fabrice Temmerman

Agency producers: Emma Bett & Laura Sinclair

Account management: Emma Hocking

Copy: Josephine Wall & Ashley Slater

Photographer: Rosie Matheson & Pentland Photographic Studio

PR & Production: Gung Ho

Styling: Holly Macdonald

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