The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2020
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This Christmas, Penguin Random House UK is offering readers a chance to donate books to grassroots good causes across the UK and support independent bookshops at the same time.

For every book from a hand-picked selection of titles purchased from Bookshop.org this Christmas, it pledges to donate one where it’s needed most. It is working in partnership with Neighbourly to get books into the hands of grassroots good causes across the country, including food banks, homeless shelters, and community centres.

To mark the iniative, it has revealed its Christmas ad which tells the story of Sandra, a community centre member and volunteer in west London, whose centre is one of many we’ll be donating books to with the help of our readers. For Sandra, reading means confidence and an important cornerstone of how she parents, and in this video she talks about the impact that books have had on her life.