The Drum Awards for Marketing - Entry Deadline

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Client: Peloton
Date: Dec 2019
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This holiday, Peloton urges people to give their loved ones the opportunity to discover their strength, whenever they want it, all year long.

'The Gift That Gives Back' shows a woman excitedly greeting a gift of a Peloton exercise bike. She gasps, cries, gets scared and then motivated. Tal Bachman’s She’s So High plays over the spot as she gets into the exercise.