Blue Bunny: advert-body-2 by Pearlfisher New York

Pearlfisher New York has created "the new tone of voice, brand architecture, identity and package design" for ice cream brand Blue Bunny. According to Pearlfisher, Blue Bunny challenged the design agency to "visually revitalize the brand in a modern and unexpected way, ultimately to reassert Blue Bunny's iconic status." The brand improved its existing ice cream flavors and developed new ones to coincide with the re-launch.