Creative Transformation Festival now Live

14 - 18 JuneIn partnership with Unruly

The art, science and brilliance of engaging video ad creative

Rebecca Waring

VP insights & solutions

Les Seifer

vice president, head of creative

Renaming Revolution by Peanut

Agency: Peanut
Date: Apr 2021
Your Vote
Overall Rating
Opps, please vote again
13 votes

Peanut has released a glossary of modernized terms as part of its Renaming Revolution to change the stigmatized discourse associated with fertility, pregnancy, and motherhood.

The glossary can be found on Peanut’s site and will be available as a reference for anyone to use when talking to women about their experiences, with the aim of creating a stigma-free future that empowers women.

Since announcing the Renaming Revolution in March, Peanut asked their community to share the outdated and hurtful terms that they have experienced first-hand to create a new glossary of updated terms.

The glossary was created with expert panellists including Amanda Montell, celebrated author and language scholar; Dr. Viviana Coles, Doctor of Marriage and Family Therapy at Houston Relationship Therapy; Dr. Jessica Zucker, psychologist and author specializing in reproductive and maternal mental health; and Dr. Somi Javaid, OB/GYN doctor, surgeon, and Founder of HerMD.