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Peace Tea: Speak Your Peace

Client: Peace Tea
Date: Sep 2020
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Peace Tea has partnered with Vote.org to encourage Americans to “Speak Your Peace” by registering to vote.

Starting on National Voter Registration Day, until Election Day on 3 November, consumers can use their smartphone device to scan the sip & scan icon on any Peace Tea can to be directed to a custom mobile landing page where they can register to vote, check registration status and access educational resources – tools all powered by Vote.org.

To celebrate, the brand is distributing a limited run of commemorative cans in which the signature Peace Tea hand spells out the word “VOTE” in a groovy, tie-dye lettering (a design that’s sure to interest the brand’s Gen Z fanbase!)

eBay: Puzzle by McCann

Added 27 October 2020
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