The Seattle Pride is on June 25, and Visit Seattle has put together a video campaign to support Pride all month. It is sharing the city’s progressive and accepting spirit with the world.
The video – #seattleproud – features interviews from real members of the Seattle community who describe not only the inclusive DNA of the city but the importance of standing proud not only this month, but all year long. This effort will run nationally across broadcast and digital and include on-the-ground activations at select Pride festivities.
The video builds on Shine a Light which celebrated the city’s status as a sanctuary city, in the wake of the proposed travel ban.
Advertising Agency: PB&, Seattle, USA
Principal & Head Strategist: Britt Fero
Head of Content Production: Pete Anderson
Designer: Cailen Guhl
Production Company: Curator Pictures
Executive Producer: Nate Barr
Producer: Matt Ralston
Editor: Felipe Marmolejo
Music: Mary Lambert
Sound: Pico Sound