Visit Seattle: Family Style and Music Genesis by PB&

Agency: PB&
Date: Mar 2019
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Visit Seattle is showing off its immigrant and music heritage in two new campaigns designed to draw more people to the Emerald City, both honoring their respective rich cultures and diverse backgrounds.

‘Family Style’ celebrates immigrant chefs

Seattle is a proud city and one committed to its sanctuary status and a proclaimed City of Inclusion. Visit Seattle’s ‘Family Style’ series shares the stories of five immigrant chefs who are shaping Seattle’s rich culinary scene. While each have taken different paths into the kitchen – some are taking over the family business, starting a business for the first time, while some are using it as a way of community service or therapy – each are bringing their family traditions and cultures to life through food as a way of building understanding of their heritage. The series champions the multicultural fabric of the city and how food is helping to shape Seattle’s culture for the better.

‘Music Genesis’ peels back Seattle’s musical layers

‘Music Genesis’ launched with a screening at SXSW, and the multi-episode docu-series looks at how Seattle’s unique fabric has inspired music and musicians in multiple ways.

While many see Seattle as a music city – largely rooted in grunge – ‘Music Genesis’ goes deeper, behind the songs to uncover how and why Seattle inspired some of the most popular artists and songs in culture, looking at backstory, song development and diving into lyrics themselves.

The first two films in the series include stories of how the song Posse on Broadway made Sir Mix A Lot a household name, and how Mary Lambert’s music has deep emotional attachment to the city as celebrated in her new hit, Shame.


Credits for Family Style:

Agency: PB&

Client: Visit Seattle

Creative Production: Vice Media

Credits for Music Genesis

Agency: PB&

Client: Visit Seattle

Production Company: UnheardOf

Producer: Karri McGough

Director: J. Austin Wilson

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