Client: Paytm
Date: Aug 2018
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Paytm is urging Indians to break their habit of being dependent on cash and embrace digital payments in its Independence Day campaign.

The campaign titled #AadatSeAazadi (Freedom from Habits) aims to raise awareness about convenience of digital payments by highlighting various issues which people have to face with cash like no change availability, fear of going out with lot of cash, keeping it safe etc.