Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Vicinity Buses: The Right Tool by PAVLOV Advertising

Date: Aug 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
23 votes

Fort Worth, Texas-based advertising/marketing firm, Pavlov, has unveiled its new B2B ad campaign for Vicinity midsize buses, a division of Canada-based Grande West Transportation Group, aimed at transit authority professionals in smaller cities and communities, as well as commercial enterprises, across North America and Canada.

The campaign’s first phase, now rolling out transit industry-wide, features a full-throttle chainsaw and its overly-enthusiastic owner who chooses the wrong tool for his delicate gardening work. The key message: just as one wouldn’t prune a bonsai tree with a chainsaw, one shouldn’t use large buses in a small town. Elements of the campaign include video, digital marketing, email, PR, social media and tradeshow components.

Vicinity’s products are purpose-built to benefit smaller locales: shorter, lighter buses provide better access and maneuverability, cost less, cause less wear and tear to infrastructure, and emit fewer potentially harmful emissions.

Credits

Khris Kesling, Creative Director

Cassie Kruemcke, Design Director

Scott Kirk, Director of Brand Strategy

Richard Maxwell, Director of Transit Accounts

Allan Cardozo, Interactive Director

Overall Rating
5/5Vote
Overall Rating
0/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.