The Patch Plant Hotel by Patch

Agency: Patch
Date: Aug 2019
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Patch, the online plant shop, opened the doors to the world's first hotel for plants.

Offering plant-parents a lifeline during their summer holiday, Patch offered a 100 'rooms', with a range of spa-like treatments for the plants.

A booking site was created to facilitate check-in and check-out times.

The launch of hotel was covered extensively in the press with over 300 pieces in the first week of going live.

Credits

Devised and produced in-house by Rowan Adams, Patch's PR Director.

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