The Patch Plant Hotel by Patch
Patch, the online plant shop, opened the doors to the world's first hotel for plants.
Offering plant-parents a lifeline during their summer holiday, Patch offered a 100 'rooms', with a range of spa-like treatments for the plants.
A booking site was created to facilitate check-in and check-out times.
The launch of hotel was covered extensively in the press with over 300 pieces in the first week of going live.
Devised and produced in-house by Rowan Adams, Patch's PR Director.