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Patagonia: Vote the Assholes Out

Client: Patagonia
Date: Sep 2020
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Patagonia’s founder, Yvon Chouinard, has been talking about voting the assholes out for several years and by "assholes," he means “politicians from any party who deny or disregard the climate crisis and ignore science.”

And three years ago, Patagonia sued the Trump administration over the president’s downscaling of federal land protections of the Bears Ears National Monument in Utah.

Confirmed by a Patagonia spokesperson on Twitter, the labels which appeared recently in a range of shorts for both men and women are real and are part of Patagonia's stance on the upcoming US elections.

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IKEA: Virtual Greenhouse

Added 22 October 2020
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