Agency: Patagonia
Client: Patagonia
Date: Nov 2020
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As with previous years, responsible outdoor clothing brand Patagonia is not going on sale on Black Friday, nor Cyber Monday.

The B Corporation-certified company is releasing several stories and clips that stress the impacts of mass consumption, and its impacts on the planet.

Patagonia is also asking the community to really reconsider what they need to buy during this period—a thread its extending to its physical stores, website and social media accounts.