Honest Tea: Small Decision, Big Impact by Partners & Spade

Coca-Cola’s Honest Tea has launched a new brand campaign to call attention to its healthier beverages and also how choosing its drinks can affect the lives and communities of the supplier farmers who help produce them.

That’s the message behind Honest’s new 'Small decision. Big impact' campaign, which showcases the brand’s longstanding mission to democratize organics and promote economic opportunity – as well as its expanding portfolio.

The campaign is supported by outdoor advertising and new creative spots, featuring hand-crafted miniature stop-motion animation. The spots bring to life Honest’s Fair Trade Certified ingredient sourcing practices and show how they benefit farming communities. They also will highlight the fact that its Honest Kids line has half the sugar of leading children’s juice drinks and are sweetened only with fruit juice.

The creative will run on streaming media platforms, and additional social and digital content will extend the #smalldecisionbigimpact message across Honest’s channels.

Starting 16 July, Honest will debut the first-ever Fair Trade immersive vending machine in Bethesda, Maryland, New York City, Philadelphia and Los Angeles. Consumers will have the opportunity learn about Honest’s partners at Fair Trade USA and Organic Farming Research Foundation.