Smashburger, a leading fast casual better burger concept with 299 locations, has partnered with agency of record Partners + Napier to launch an integrated brand campaign that drives burger foodies to think of Smashburger when cravings hit. Smashburger worked with Partners + Napier for all creative and strategic media planning for the 'Smashed It!' campaign, launching nationwide today.
The campaign reaches burger foodies through online video, digital display, social media, paid search, radio and out-of-home advertising to break through daily routines.
Smashburger’s new tagline, “Every bite a better burger,” was inspired by the quality ingredients, culinary technique and care put into every Smashburger product.
Smashburger’s new campaign invites burger foodies who have “Smashed It!” in their everyday accomplishments to celebrate with their favorite Smashburger sandwich. Partners + Napier’s creative work features burger foodies in relatable moments such as making it through 42 minutes of intermittent fasting or convincing their coworkers that they actually did work from home, even at the salon.
Rob Kottkamp, Chief Creative Officer
Scott Allen, Creative DIrector
PJ Galgay, Associate Creative Director, Writer
Rob Warchol, Senior Art Director
Max Brown, Senior Art DIrector
JP Smith, Senior Production Artist
Matt Spaul, Director / Editor
Parker Bement, Cinematographer
Matt Ebent, 3D and Motion Graphics
Geoff Harris, Marketing Technologist
Shane Morris, Creative Technologist
Melissa Smith, Project Manager
Jeff Zielinski, Production Supervisor
Nikki Howze, Agency Producer
Julia Benson, Senior Account Executive
Lisa Fetkenhour, Account Director
Jordan Murphy, VP/Group Media Director
Matt Nespoli, Director of Media
Erica Erksine, Digital Media Manager