Smashburger: Comfort for All by Partners + Napier

On the heels of 2019’s fried chicken sandwich craze, Smashburger, a fast casual better burger restaurant, wants to unite burger and chicken lovers with its unparalleled Crispy Chicken Smash. On Sunday, January 12, Smashburger will host its single day promotion, offering guests a free Crispy Chicken Smash when they purchase a Crispy Chicken Smash.

Smash Fans are encouraged to try the restaurant’s newest menu item – the bigger, better, bolder Crispy Chicken Smash made of 70 percent bigger golden fried, cracker-crusted chicken breast and served with lettuce, tomato, onion and mayo on a classic bun. The Crispy Chicken Smash is unique to traditional fried chicken sandwich offerings with its added flavor diversity and customization options. Foodies can create their own version of the Crispy Chicken Smash by pairing with premium quality toppings such as Truffle Mushroom Swiss, Avocado Bacon and Spicy Jalapeno Baja with Guacamole.

Known for its fresh never frozen, Certified Angus Beef burgers smashed on the grill to sear in the juices and seal in the flavor, Smashburger has over 300 locations in 36 states and eight countries.

Smashburger partnered with Partners + Napier to create the #comfort4all campaign that includes 30- and 15-second video, currently activated on social media.