OAAA: Vote to Count by Partners + Napier

The Outdoor Advertising Association of America (OAAA) has rolled out a national campaign ahead of this year's presidential election that it hopes will encourage Americans to register to vote. Created by Partners + Napier, the out-of-home public service campaign puts a spotlight on the many labels that are thrown around during heated election seasons, like "feminist," "millennial" and "gun-loving." Instead of focusing on these labels, the OAAA wants people to focus on the one label that actually matters come Election Day: voter. The campaign, which is running on billboards, bus shelters, subway cars throughout New York City, directs people to the website VoteToCount.com, where they can access their state's voter registration pages. The campaign is set to roll out in cities including Boston, LA, San Francisco, Miami, Chicago, Las Vegas, and DC in the coming weeks.