BurgerFi: advert-body-2 by Partners + Napier
- Location:
Fast-growing burger chain, BurgerFi, is introducing a new campaign that touts ‘Burgers for Every 1.' The Florida-based chain worked with Rochester, NY-based Partners + Napier to develop the quirky campaign.
The concept of ‘Burgers for Every 1’ was inspired by the fact that BurgerFi states that it is committed to serving the top one percent of certified, American Black Angus beef, completely free of hormones, steroids or antibiotics, from the top ranches across the country.
The creative plays on the top one percent mindset, which can be achieved no matter what your occupation or passion. Thus, interesting characters are featured in the ads, like the “Top 1% of Danger Seeking Daredevils Will Do Anything for Burgers Made With the Top 1% of Beef”; and “The Top 1% of Aspiring Amateur Ventriloquists Can’t Stop Talking About Our New Chicken Sandwich.”
Partners + Napier began working with BurgerFi in mid-2017 to formulate a new marketing strategy which led to the creation of the new campaign.
Credits
Client: BurgerFi
Agency: Partners + Napier
Pete VonDerLinn: Executive Creative Director
Dan O’ Donnell: Group Creative Director/Art
Scott Allen: Creative Director/Copy
Luke Madden: Account Director
Sara Kelsch: Senior Account Executive
Melissa Smith: Project Manager
Dean Alexander: Photography/Director
Content Central: Post Production
Matt Spaull: Editor
Tom DuBois: Graphics and Effects
Lisa Smith: Producer
Steve Rall: Audio
