Global brand consultancy, The Partners, has created a new visual identity for London’s first and only winery, London Cru. Drawing on the winery’s local story, the consultancy developed bespoke bottle labels and names for the new LDN SW6 wine range, rooted in its urban London location.
Each of the different wine varieties’ labels outlines a map of London with the contours of the distinctive vine leaf for that particular grape variety, with the River Thames running through the map of the city acting as the stem of the leaf. The different leaf shapes allowed for differentiating the individual wines whilst visually referencing their origin.
Design Director: Kath Tudball